Jo Weston, aka ‘Chief Mission Officer’ helps CEOs and leadership teams to build impactful brands centered around a clear purpose and mission. She does this by combining the business strategy with clear brand strategy. Jo is a master of storytelling and creating communications that resonate with customers, employees and investors. Jo is all about action so she also works with across teams to embed the mission and can also guide businesses that have the ambition to build their business to become B Corp certified.  

Jo has a broad marketing communications background gained from working in advertising agencies in the UK and with award-winning start-ups, scale-ups, green tech, social enterprises and B Corps in the Netherlands.